Sin­gleWriter mem­bers may find these three tips easy to use and ben­e­fi­cial to receiv­ing lots of vis­i­tors to their blogs. If you use these three search engine opti­miza­tion (SEO) strate­gies, the search engines will find and index your blogs.

1. Orig­i­nal, high qual­ity con­tent: Qual­ity of con­tent won’t be a prob­lem for SW writ­ers, but you may not know how the search engines will pun­ish you with lower rank­ings, or pos­si­bly ban your blog, if all you use is dupli­cate con­tent from another web­site. A rule of thumb to fol­low, if you must include your writ­ings from other inter­net sources, is at least 51% orig­i­nal, 49% dupli­cate material.

2. Key­words – key­words are sim­ply words that relate to the sub­ject of your blog or to the sub­ject of a par­tic­u­lar blog entry. Each blog entry should be focused on one key­word or set of related key­words or key­word phrases. For exam­ple, men­tal nud­ist, men­tal nudity, and men­tal nud­ism are three related key­word phrases. Key­words, if used as 2–5% of all the words con­tained in your entry, will make your post “rel­e­vant” in the eyes of the search engine bots. When a per­son enters those words into the search engine, your blog entry will have been indexed accord­ingly and will appear in their results.

The most pop­u­lar free tool for find­ing key­words and key­word phrases is the Google Adwords Key­word Tool

3. Page rank – you need to use the Google Tool­bar to see the page rank (PR) of a par­tic­u­lar web page. The page rank is an indi­ca­tor of rel­e­vancy and impor­tance to the sub­ject mat­ter as demon­strated by the con­tent and key­words. What cre­ates page rank is the back­links (num­ber and qual­ity) to your web page from high-quality web­sites whose con­tent is rel­e­vant to your blog content.

The best and eas­i­est way to get back­links is to place keyword-relevant com­ments on social net­work­ing blogs that have a high PR and that have the do fol­low attribute acti­vated. If they do not have this attribute acti­vated, the search engine bots have been instructed not to fol­low links.

The most pop­u­lar of these “do fol­low” sites include Tech­no­rati, Digg, Face­book, Twit­ter, Red­dit, and Deli­cious, but there are many other blog sites that use the “do fol­low” rul­ing, a quick search on Google will help you find lists of blogs.

If you com­ment on web­site or blogs that have rel­e­vant con­tent, stay on sub­ject and write com­ments that will help oth­ers. By doing so, you will avoid accu­sa­tions of spam­ming and will be more likely to get inter­ested read­ers to click through to SW from your links as well.

Tags: blogs, links, SEO

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